On July 24, Italian luxury brand, ‘BVLGARI’ announced that BLACKPINK‘s Lisa is their new global ambassador for the brand.

BVLGARI stated that the reason they chose Lisa as their ambassador is due to her bold & matchless performances and her modern trendy image as a fashion icon will suite the brand’s identity. Lisa also participated in digital campaign of ‘BVLGARI’s ‘Serpenti’ and ‘B.zero1’ collections. The official digital campaign for this collection will be revealed in August through various social media.

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